Lost In Translation – Losing The Company Through A Mistranslation

There was once a television program in 1960 called Lost in Space. It ‘was pure fiction, with a great comedic value. As the title suggests the family aboard the ship was … Lost in space. Eventually, they land on an alien world where he must survive many adventures … Stay with me here has a point.

Lost in Translation has the same potential to be both comic and put you in a lot of trouble. Take a look at the list of translations below, they are very funny.

Pepsi “come alive with the Pepsi Generation” translated as “Pepsi brings your ancestors from the grave” in Chinese.

Coors put its slogan “Turn It Loose” into Spanish, where it was read as “suffering from diarrhea.”

Japanese hotel room, you are invited to enjoy the room.

Rome dry cleaners – Ladies, leave your clothes here and spend an afternoon of fun.

Bangkok dry cleaning drop trousers here for best results.

On a more serious note, as far as our world seems to become more complex and chaotic, with respect to the business is declining. It is international trade and multinational companies, by linking what was once considered remote places.

For an international successful, you need to speak directly to your customers, not only in their own language, but with the language they prefer. Try to do it yourself using free services such as Google Translate, it can cause some of these problems as they can be very pleasant in the short term, long term, they could lose credibility.

The only way to feel confident when dealing with people from abroad for the services of a professional translation service. A professional translator service will ensure that the people they employ are native citizens living in the world with their own fields of expertise. Not only would they be able to translate your copy, they can build glossaries and terminology consistent throughout your documentation.

The quality of content is vital, lost in translation is expensive and time. In search of a translation service that has a valid accreditation. Find the translation service that has invested in the latest translation software, this means that once had the translated text does not need to pay for the new, can be stored in a translation memory. Be a winner in the world market, has only one chance to make a first impression.

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